Israel to mount emergency international PR effort in wake of Gaza campaign

In-depth Report:

Foreign Minister Tzipi Livni on Saturday instructed the Foreign Ministry to take emergency measures to adapt Israel’s international public relations to the ongoing escalation in the Gaza Strip.

Livni instructed senior ministry officials to open an aggressive and diplomatic international public relations campaign, in order to gain greater international support for Israel Defense Forces operations in the Gaza Strip.

Israel launched Saturday morning the start of a massive offensive against Qassam rocket and mortar fire on its southern communities, targeting dozens of buildings belonging to the ruling Hamas militant group. Advertisement

Palestinian medical sources said that at least 230 people had been killed in the strikes, which began at around 11:30 A.M.

Livni instructed ministry officials currently on vacation in Israel to return immediately to their posts abroad, and to immediately mount public relations campaigns in their station countries, focusing on local media and public officials.

In addition, Israeli officials stationed abroad have been put on high alert.

Livni will hold a series of talks with foreign officials in the coming days, in which she will attempt to explain the rationale for the expanded IDF operations in the Gaza Strip.

The Foreign Ministry is also looking to recruit speakers of foreign languages, in particular Arabic, Italian, Spanish, and German, in order to expand Israel’s public relations campaign with the representatives of foreign media outlets currently in Israel.

An international media broadcast outlet will be opened in Sderot on Sunday, and the Foreign Ministry will organize a series of tours of Sderot and the Gaza envelope communities for foreign media and diplomatic figures.

Speaking in English at a press conference Saturday, Livni said Israel “expects the support and understanding of the international community, as it confronts terror, and advances the interest of all those who wish the forces of peace and co existence to determine the agenda of this region.”

Articles by: Barak Ravid

Related Global Research Articles:

  • Israel Moves Quickly to Exploit Paris AttacksIsrael Moves Quickly to Exploit Paris Attacks

    After hesitations reportedly over cost and security, Israeli Prime Minister Benjamin Netanyahu finally decided to attend the “solidarity” march in Paris on Sunday, ostensibly in support of “free expression” and other “Western values.” The march had been called in the wake of the […]
  • Israeli Attack on Gaza Was “Massive State Terror”: Former UN Official Richard FalkIsraeli Attack on Gaza Was “Massive State Terror”: Former UN Official Richard Falk

    As a brutal winter storm hits Gaza, where tens of thousands of Palestinians remain without proper shelter after Israel’s summer attacks, a former United Nations official warns of a “humanitarian emergency of the highest order.” “The evidence seems overwhelming as to the commission of […]
  • Is Political Zionism Another Form of Ideological Fundamentalism?Is Political Zionism Another Form of Ideological Fundamentalism?

    The Political Zionist doctrine of the Netanyahu government that claims the whole of former Palestine as being a 'gift from God' is essentially ideological fundamentalism i.e. a ritualistic reading of scripture and a reliance upon dogma - a position also known as 'extremism'. It is […]

Disclaimer: The contents of this article are of sole responsibility of the author(s). The Centre for Research on Globalization will not be responsible for any inaccurate or incorrect statement in this article. The Center of Research on Globalization grants permission to cross-post original Global Research articles on community internet sites as long as the text & title are not modified. The source and the author's copyright must be displayed. For publication of Global Research articles in print or other forms including commercial internet sites, contact: [email protected]

www.globalresearch.ca contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available to our readers under the provisions of "fair use" in an effort to advance a better understanding of political, economic and social issues. The material on this site is distributed without profit to those who have expressed a prior interest in receiving it for research and educational purposes. If you wish to use copyrighted material for purposes other than "fair use" you must request permission from the copyright owner.

For media inquiries: [email protected]